Paul Waters Associates UK Specialists is SPQ*Gold Recruitment and  Development

DISCOMFORT ABOUT PROMOTING ONESELF EFFECTIVELY TO THE CUSTOMER IS STILL THE LARGEST SINGLE CAUSE OF POOR SALES PERFORMANCE. HOWEVER A SOLUTION IS AVAILABLE.
SALES & TRAINING MANAGERS
Already investing in the following for your sales force?
Incentives
Product Knowledge Training
Presentation Skills Training
High-tech CRM systems
Telephone Skills Training
Negotiation Skills Training
.... and still getting similar
results and the same spread
of performance?
The SPQ*GOLD® Behavioural Change Process ensures your salespeople actually translate your investment in them into action.
More information
SALES RECRUITERS
Why do so many candidates who seemingly have the requisite levels of ability and potential fail to translate this into action once placed in the sales role, costing you thousands?
Click here for the answer

NEWS
Paul Waters Associates are delighted to announce a partnership with Txtlocal, the leader in business SMS text messaging with over 34,000 users from the Houses of Parliament and Manchester United to Google and mySpace.
More information

Click here for first 50 texts free with txtlocal

Click this link to the Txtlocal website, then click the red ‘Sign up for Free’ button and enter PWA in the promotion code box to start off with 50 free credits (texts) rather than the usual 10 More information

SPQ*GOLD® SALES QUESTIONNAIRE

The only test in the world specifically engineered to detect and measure all twelve types of sales call reluctance®, call reluctance impostors, and more.
SPQ*Gold® & Sales Development
SPQ*Gold® & Sales Recruitment
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Sales Call Reluctance® and SPQ*GOLD® are registered trademarks of Behavioral Sciences Research Press, Inc., Dallas, Texas USA.