ABOUT PAUL WATERS ASSOCIATES
Experienced judgement. Dry, practical advice.
Paul Waters Associates specialises in assessing salespeople and helping organisations decide whether an impressive candidate is genuinely likely to sell.
A family business, established in 1981
Since 1993, Paul Waters Associates has represented Behavioral Sciences Research Press (BSRP)—the organisation behind the SPQ*GOLD sales test and the Career Styles Inventory (CSI) assessment.
That continuity gives clients more than access to a report. We understand how the tools should be applied and interpreted in real hiring situations, and provide direct advice in the context of the role, the available evidence and the commercial decision.
SPQ*GOLD is our primary tool for assessing whether a candidate is genuinely comfortable performing the activities required to sell. For senior sales and leadership appointments, CSI can be used alongside it to explore broader workplace, management and leadership preferences. Our approach is personal, independent and pay-as-you-go.
THE DIFFERENCE IS INTERPRETATION
What should concern you—and what should you ask next?
- Clear concern areas
- Targeted interview questions
- Role-specific watch-fors
- Onboarding priorities
- Management and development actions
- Direct access to experienced interpretation
