ABOUT PAUL WATERS ASSOCIATES
Experienced judgement. Dry, practical advice.
Paul Waters Associates helps organisations understand sales suitability, improve employee performance and make better-informed management and team decisions using SPQ*GOLD and CSI.
A family business, established in 1981
Since 1993, Paul Waters Associates has represented Behavioral Sciences Research Press (BSRP)—the organisation behind the SPQ*GOLD sales test and the Career Styles Inventory (CSI) assessment.
That continuity gives clients more than access to a report. We apply and interpret the assessments in the context of the role and the question you need to answer—whether that concerns hiring, performance, development, retention or how people work together.
SPQ*GOLD explores comfort with the activities required to sell, for both candidates and existing employees. CSI can be used on its own for workplace, management and team insight, or alongside SPQ*GOLD for a broader picture. Our approach is personal, independent and pay-as-you-go.
THE DIFFERENCE IS INTERPRETATION
What should concern you—and what should you ask next?
- Clear concern areas
- Targeted interview questions
- Role-specific watch-fors
- Onboarding priorities
- Management and development actions
- Direct access to experienced interpretation
REC BUSINESS PARTNER
Recognised within the recruitment industry
Paul Waters Associates is an official Business Partner of the Recruitment & Employment Confederation. SPQ*GOLD is also used by the REC in its own recruitment process, giving PWA a practical relationship with the body that represents and supports the UK recruitment industry.
Dominic Waters has contributed to REC Power Hours and has been invited onto REC’s Talking Recruitment podcast twice: to discuss avoiding costly recruiter mis-hires, and to explore AI, human judgement and the skills that distinguish high-performing recruiters.






